Bob Pickard

World-Class Marketing for World-Class Financial Institutions

Deluxe Corporation | June 2017

Deluxe cover

Financial marketers have always been challenged to deliver better results at greater speed and less cost. It goes with the territory, but it’s never been more daunting than in today’s digital marketplace, where prospects roam across many channels expecting personalized service.

Is your marketing team prepared to compete and win in this arena? Are you focused on the right priorities and structured for speed, efficiency and effectiveness? Are you leveraging new breakthroughs in marketing technology to get ahead?

To help you chart your course to creating a world-class financial marketing organization, we’ve brought together insights, best practices, and lessons learned from top analysts and industry experts. They cover the top-of-mind marketing priorities over the next two years, the obstacles facing financial marketers, and how to succeed in the new omni-channel marketplace shaped by the digital revolution.