Bob Pickard


I'm a versatile writer-editor who produces articles, blogs, and other communications for clients in business and journalism. Over my career, I've written for magazines and newspapers including Esquire, Outside, and the San Diego Union-Tribune, and for major corporations such as IBM, Boeing, and Yahoo.

For newspapers and magazines, I've written everything from features on Muhammad Ali and Caitlin (then Bruce) Jenner to breaking news and investigative reports. Two of my Union-Tribune articles won 2016 Excellence in Journalism Awards from the San Diego Press Club.

On the business side, I've led corporate communications teams and have written blogs, speeches, CEO messages, feature articles, and website copy. My business articles won national and regional awards from the International Association of Business Communicators.

After many years of experience in business and journalistic writing, I believe my greatest strengths are simplifying and humanizing complex topics and delivering key points in clear, compelling prose. Check out my writing samples and see what you think!

World-Class Marketing for World-Class Financial Institutions

Deluxe Corporation June 2017

Mobile application case study: The Alaska Aces hockey team

Hopscotch July 14th, 2016 Visit the original article online

Family turns home cooking into two restaurants

San Diego Union-Tribune December 6th, 2015 Visit the original article online

Riding Toward Recovery: Fallbrook equine therapy center helps a former Army Scout wounded in Iraq War

San Diego Union-Tribune October 9th, 2015 Visit the original article online

Article: The Hubble Space Telescope is One Stellar Observatory

CSC World; IABC Gold Quill award winner

Profile: The Fanatical Life of Yacht Racer Michael Kane

Esquire Magazine

Blog: Helping a Tiny Medical Company Cut Costs, Build Sales, and Aid Kids with Eczema

Yahoo Advertising Blog September 9th, 2014 Visit the original article online